THE LIFTSMART MISSION.
Protecting the frontline workforce through ergonomic innovation. We build tools that don't just lift loads — they safeguard the humans behind the hustle.
Explore InnovationTHE LIFTSMART™ STORY
"This really was a once in a lifetime idea. A chance to revolutionise workplace safety by making single-person carrying safer and reducing strain on the user’s body."
Craig stumbled onto an amazing opportunity to create a product that helps reduce occupational injury, increases productivity, and makes labour intensive lifting and carrying easier. What seemed simple on paper took years of research and development to get to market. Designed in New Zealand and manufactured using the highest quality materials, Liftsmart has been used by kiwifruit packers, furniture removal companies, beekeepers, warehouses, and delivery drivers with overwhelmingly positive feedback.
THE TRUE COST OF INJURY
According to recent statistics from Australia and New Zealand:
OF SERIOUS INJURY CLAIMS ARE DUE TO MANUAL HANDLING
AUD SPENT YEARLY ON WORKPLACE INJURY IN AUSTRALIA
NZD SPENT YEARLY ON WORKPLACE INJURY IN NEW ZEALAND
Anyone who’s injured themselves at work will back us up on this; quality of work is quality of life. At the forefront of this product is a genuine desire to improve people’s lives. Liftsmart can reduce the risk of repetitive strain injury (RSI), occupational overuse syndrome (OOS), cumulative trauma disorder (CTD) and work-related musculoskeletal disorder (WRMSD).
Harnessing the Human Skeleton
Liftsmart engineering isn't about adding artificial strength; it's about optimizing natural leverage. Our patented systems redirect mechanical stress away from vulnerable soft tissues and spinal discs, channeling it through the body's strongest structural foundation: the skeletal frame.
Posture Logic
Forces the user into a neutral spine position during heavy exertion.
Load Dispersal
Spreads weight across the pelvis and shoulders, bypassing the lower back.
“NO ADDITIONAL LOWER BACK STRAIN”
Designed for Daily Use
Padded Belt & Straps
High-visibility orange cushioning and adjustable straps designed to distribute load evenly across the shoulders and pelvis.
The Cartwright Platform
A high-strength molded front-mounted shelf that securely holds the bottom of the load, shifting weight off the arms and back.
Skeletal Load Transfer
Ergonomically engineered structure that bypasses the lower back, utilizing the natural leverage of the skeletal frame.
Versatility on the Frontline
Liftsmart solutions are currently deployed across six primary sectors, optimizing safety wherever weight needs to be moved.
Construction
Jobsite efficiency and long-term joint protection.
Warehousing
High-frequency lifting and sortation optimization.
Logistics
Rapid loading and unloading for last-mile delivery.
House Relocations
Precision handling for heavy furniture and appliances.
Horticulture & Beekeeping
Ergonomic assistance for kiwifruit packers, beekeepers, and harvesting operations.
Domestic
Ergonomic support for home improvement and DIY projects.